Plantish plans to launch whole-cut plant-based salmon in 2024

Published Jan. 21, 2022

By: Angelique Micklewhite

I was so ecstatic when I heard about this vegan Plant based company Ya’ll. They create boneless fish whole-cuts made entirely out of plants! Finally, I mean after becoming vegan I’ve totally slashed salmon or any or fish out of my diet.

I had been doing research and was always paranoid to buy fish for my family because of the mercury, by catch, and compromise stories. Let’s face it fresh aren’t as fresh as they used to be. Now, my prayers have been answered because what once used to be my favorite dishes. My vegan family have finally found a source of protein packed with omega-3s and 6s. Yes, no muss, no fuss.

With the demand for seafood, they strive not only to sustain but feed the ever-growing population. Could this product be a better alternative to fresh with scales?

Read all about it:

• Plantish, a company founded in 2021, has unveiled salmon fillets made from plants. The fillets look very similar to those made from real fish but are plant-based. They will be launching at pop-up locations later this year and hitting the market officially in 2024.
• The company, which is based in Israel, raised $2 million from a venture fund last year. The company says that Plantish Salmon has the same nutritional value as regular salmon and can be used in any way regular salmon would be used.
• The alternative seafood market is just starting to grow. The Good Food Institute says that plant-based seafood only makes up 1% of the sales in the seafood market.

Food Techies are trending.

And Plantish has a four-founder team that is experienced in different aspects of the plant-based, chemistry and 3D printing space. CEO Ofek Ron had leadership roles with Israeli nonprofit Vegan Friendly, which promotes the adoption of a vegan diet.

Chief Technical Officer Ariel Szklanny recently received his Ph.D. in biomedical engineering. Chief Science Officer Ron Sicsic was a co-founder of biofuel startup Enviro Advanced Energy. R&D Head Hila Elimelech has a Ph.D. in materials chemistry and has worked with 3D printing for the Israeli Ministry of Defense. And Eyal Briller, the founding board director of Plantish, is the former director of product at plant-based titan Impossible Foods. 

There haven’t been many plant-based salmon analogs on the market, but that is starting to change. Good Catch, one of the larger plant-based seafood brands, just announced it is launching plant-based salmon burgers. It’s the first debut of the pink-fleshed fish. 

Although there are not many plant-based seafood products that look like the real thing, Plantish Salmon is one of them. It will be available to tasters later this year, but it will not hit the wider market until 2024. When it launches, consumers will have a lot of other realistic-looking seafood analogs to choose from.

The popularity of seafood alternatives has not been very high, but products like Plantish Salmon can help change that. This kind of product looks like a real fish fillet and it also tastes like a popular type of fish in the United States. According to information released last year, per capita consumption of salmon was 3.1 pounds in 2019.

The Fish from Plantish are actually made from legume proteins and algae extracts that come from 3D printing. The company is trying to get a patent for the technology that can make fish alternatives cheaply and in large quantities.

I’m really interested in this new company because it seems like they love fish as much as I do. In fact, they’d rather keep them in our oceans. 

We’re bringing us vibes with the fish experience as you know it and bringing you something more sustainable, more nutritious, and more delicious. 

If Plantish can also make salmon that is good for you, then people will want it. Everything about them sounds delicious and I’ll be patiently waiting for when they do drop in the states. Stay tuned!